What is a Graphic Designer and What do they do?

Most people today know what a graphic designer is, but for those of you who don’t… you will likely encounter one in your lifetime.

Graphic Designers combine design and technology in order to communicate ideas. The tools of a graphic designer are varied, but the most important are the use of image and typography. In the hands of a graphic designer, whether with pencil or pixel, the goal is the same–to convey a message between client and audience in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques. They also produce promotional materials, packaging, design distinctive logos and develop material for Internet Web pages, interactive media, and multimedia projects. (1) Everett Community College. 

A graphic designer (also referred to as communication designers) visual-thinking problem solvers often work closely with sales, marketing, advertising and public relations professionals to collaboratively communicate ideas and concepts.

We are given a brief with a design problem to solve and develop and research to come up with a design solution. Depending on where you work will depend on the type and scope of the work, with designers working in all industries and various types of businesses.

Being a graphic designer is a rewarding and satisfying career path; when you make your clients happy they keep coming back to you and will refer you to all their associates.

You will spend your days meeting with and corresponding with clients, coming up with ideas and concepts, designing and drawing on the computer.