Drawing on the iconic women of designs’ history, the Design Honey brand celebrates uniqueness, beauty, empowerment, individuality and the pursuit of human equality.
The brand had to feel contemporary, unique and relatable to a wide audience. We chose pink as the signature colour for the brand not to segregate men and women but as a hail to changing gender roles, in support of the LGBTI community and other groups within our community. We strongly support the pursuit of equal rights in Australia and across the world for all humans.
The brand aims to deliver sweet, sweet design honey to all our clients, no matter their gender role, sexual preferences, race, age or cultural background.